Stirring it up : how to make money and save the world / Gary Hirshberg.

Title:

Stirring it up : how to make money and save the world / Gary Hirshberg.

Author:

Hirshberg, Gary.

Call Number:

641.37 H669

Publication Information:

New York, N.Y. : Hyperion, c2008.

Physical Description:

xx, 204 p. ; 24 cm.

Description:

Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.

Language:

English.

Subjects:

Success in business. , Corporate profits. , Green products. , Yogurt industry United States. , Social responsibility of business. , Management Case studies. Environmental aspects

Organizations:

Stonyfield Farm (Firm)
Stonyfield Farm (Firm)

Credit Line:

New Hampshire Historical Society Purchase; November 5, 2009;